Marketing has always been about connecting with your audience in the right place at the right time. With the majority of the global population having access to the internet, it’s no question that digital marketing has developed as a form of marketing that exists online. It encompasses all the marketing efforts that use an electronic device or the internet to leverage digital channels such as search engines, social media, email, websites, and influencers.

Because of the rate at which technology is advancing in this day and age, digital marketing will continue to GROW over the years indefinitely. As more and more consumers move away from physical advertisements, such as newspapers – digital marketing continues to help businesses leverage the online industry.

Digital marketing, so to speak, is an umbrella of marketing tactics that fall under the same definition. Marketing tactics include digital advertising, content marketing, affiliate marketing, email marketing, and so on.

Digital marketers have developed a clear picture of how each corresponding digital marketing campaign can be used in order to meet their business’ or clients’ goals. Through the incorporation of specific marketing strategies, marketers and businesses can leverage the digital world to effectively speak to their audience/market, thus benefiting business sales or lead generations.

Key Digital Marketing Terms

The digital marketing vocabulary is filled with terms and acronyms that are used to analyze data and analytics in order to maximise advertisement campaign ROI.

Some of these terms include:

  1. KPI (Key Performance Indicator): KPIs are present in all types of marketing and businesses use them to measure the success of their campaigns. KPIs can be any sort of analytic data, such as advertisement engagement rate, bounce rate, click-through rate, and so forth.
  2. CPI (Cost Per Impression): CPI’s are designed to measure the number of times an individual ad appears on a website, despite whether or not consumers interact or see the ad itself. In its simplest form, impressions only measure how many times an advertisement or content was displayed. Impressions are designed to build brand recognition.

Digital Marketing will continue to grow as we progress through this technologically-advanced era. With digital marketing, a multitude of avenues have been born, allowing individuals such as yourself to experiment with different pathways in life, whether you are a business owner, or aspire to be. This includes those wanting to become advertisers themselves. There are a lot of principles to learn throughout the journey, and this is only just the beginning.

Stay tuned for a more indepth view of digital marketing!

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